Discovery Form

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Personal Details

Name

Email

Phone

Website

Business Details

Tell Us About Your Business

Why should your customers buy from you than a competitor? (be specific of your Value proposition)

What is the typical sales process/cycle? EX: customer calls, then fills form, then sets appointment etc

What are the short and long term goals of the company?

What product or service would you like to sell more of?

What is the average Lifetime value of your average customer? This is your profit over the life of that customer

Who is your ideal client?

What knowledge of SEO exists within the company?

Business Details

Have you had previous SEO on your site? If so, please check the investment level.

Please write as many keywords as you can think of that you would like to target online. (Keywords are words typed into google that your website will be visible for, example “Chicago Chiropractor”

Please list radius and specific cities you would like to target. If your targeting national, just type in the United States.

How many additional customers would you like to acquire a month? Please set a number.

Are you doing any other forms of marketing. Check all that apply

What would you say has been your most effective advertising method?

What would you say has been your least effective advertising method?

Do you offer any special promotions to new customers? If so, what are they?

Who is your competition?

What is your budget range for getting new customers?

What is your biggest concern working with a company for online marketing?