Are you the owner or manager of a small to medium-sized company in Redondo Beach California that primarily serves the local community? Are you wondering whether or not you should worry about the internet at all since you are just interested in folks who are in your city? If so, the answer to your marketing needs lies within the internet, not outside.
While it is true that you can utilize some forms of local advertising with positive results, your efforts will be considerably more effective if you have integrated ranking your website into your plans. Otherwise, you will only get a fraction of the ROI on the marketing dollars that you would be spending on billboards bus benches and classified or even PPC ads.
Our SEO experts can help to ensure that your business is seen by as many people as possible. This can help to boost brand recognition and reputation throughout the community. There are several factors that you should consider to help you understand why it is so critical to use SEO as part of your Redondo Beach marketing strategy.
While people have been using the internet for a long time to find the information they want, smartphones have opened that up a whole lot more. Now, men and women across the country can pull out their phone to find everything from the closest pizza joint to the best car rental agency in town. Even folks who are familiar with their city will often take this shortcut to see the nearest venues.
The many techniques involved with search engine optimization will help to ensure that more folks find your Redondo Beach business when using the internet to search for products, services and general queries related to your company offerings. The more high-quality pages that are added to your site, the more favorably Google and the other search engines will rank your site in the SERPs. (search engine results pages)
Search engine optimization is exactly what it sounds like: enhancing your content for the search engines. Google, like the other search engines, uses a wide variety of factors to determine how and where to rank pages for search queries. While you might not be able to rank on the SERPs for every keyword or term related to your company, a good digital marketer should know how to improve your rankings for profitable keyword phrases that get a lot of monthly searches.
Social media networks are a valuable way for you to engage with existing and potential customers. These are an important part of your marketing plan, and many search engine optimization teams will include social media services into your package if you ask. This expanded outreach will help to keep your business in the minds of people in your community.
Rather than hard sales techniques, your posts should provide valuable information most of the time. An occasional sale coupon is fine. However, you should be giving out free information to help establish your business as an authority in your niche. For instance, if you own a pizza shop you might provide a snippet of the first pizza or the evolution of pizza toppings.
Many of the factors that our staff take into consideration involve users experience on site. If your site is difficult to navigate, rarely updated, contains multiple errors or is otherwise lacking easy navigation, it will lower your ranking. That is why the first step most SEO companies will take is to begin cleaning up the content that is already on your site. If your SEO doesn’t know what they are doing this can hurt your rankings.
A local SEO company will understand not only the nuances of search engine optimization techniques but also have the ability to research the search and buying behaviors of the people in your community.
We, here at Real SEO Traffic, a local SEO services company in RB, CA know what is needed to rank your business website at the top of the SERPs for what we like to call money keywords in your local area. If you are serious about getting more traffic to your website and getting more calls to your business fill out our discovery form to see if you qualify to work with us and take your business to the next level today.